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School of Management and Law

Arab Business and Culture Forum: Saudi Arabia

The 2nd Arab Business and Culture Forum, organized by the Swiss Arab Network, took place at the Club zur Geduld in Winterthur.

The President of the Swiss Arab Network (SAN), Mounir Khouzami, the mayor of Winterthur, Michael Künzle, the Secretary General of the Arab Swiss Chamber of Commerce and Industry (CASCI), Bahaa El Attar, and the Saudi Commercial Attaché to Geneva, Mashhor Al-Ali, warmly welcomed the more than 80 interested guests to the 2nd Arab Business and Culture Forum  in Winterthur. 

This year the forum was focused on Saudi Arabia. The objectives were to present business trends, raise cultural awareness, share best practices, as well as learn from negative experiences. 

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